Adam Bornstein: Becoming Alpha, Dispelling Myths

Dave Asprey

As a top health and fitness editor and best-selling author, Adam Bornstein came on the show to share what it means to be ‘Alpha,’ and how being bulletproof is possible for everyone. In this episode, Adam and I talk about our shared egg obsession, whether cheat days are helpful or harmful, and how mental barriers keep you from achieving the best version of yourself. You will even get a glimpse into the workings of mainstream media, research, and health journalism.

Adam Bornstein is a biohacking, solutions oriented machine! Adam has been named “one of the most influential people in health.” He’s a long time health and fitness writer and editor for magazines like Men’s Health and Livestrong, and best-selling author of four fitness books, including his most recent book “Man 2.0 Engineering the Alpha: A Real World Guide to an Unreal Life: Build More Muscle. Burn More Fat. Have More Sex”

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What You Will Hear

  •   1:45 – Deciding what is important and the ‘minimum effective dose’
  •   3:45 – Is your natural state already superhuman? Mental barriers?
  •   6:30 – The most important thing Adam has learned as head health editor
  •   8:00 – Using different paths to achieve similar goals
  •   9:05 – Perceptions, barriers, and Bulletproof® Coffee
  • 10:50 – Being Alpha – Undoing things you’ve done wrong
  • 12:20 – Don’t be afraid to question yourself
  • 13:00 – Overreacting in the short-term and underreacting in the long-term
  • 14:25 – How health research and perceptions changed over the years
  • 15:40 – The ‘phase style’ approach
  • 17:00 – At what point is our research reliable? At what point is it valid?
  • 18:25 – New accessibility of health research and opinions
  • 20:00 – Mainstream media – is health journalism going to change?
  • 21:45 – How headlines force people to jump to conclusions
  • 23:40 – The power of the question mark, curiosity, and fear
  • 25:30 – The need for social responsibility
  • 27:50 – Adam’s egg obsession
  • 28:55 – Say goodbye to the “healthy food=high price” excuse
  • 29:50 – “Get some” ice cream
  • 31:50 – Can cheat days help you hurdle psychological barriers?
  • 33:30 – Food cravings, psychological benefits, and dieting
  • 35:20 – Cheat Days: hurtful or helpful?
  • 37:20 – Adam’s one-on-one approach with clients
  • 38:50 – Why healthy food & delicious taste go hand-in-hand
  • 41:00 – Kellogg’s & Graham’s attempt to kill libido
  • 42:00 – Embrace your ego
  • 43:30 – Positive reinforcement & the fundamental attribution error
  • 45:45 – Ego, fear, greed, and confidence
  • 47:20 – How to internalize and actualize your life goals
  • 48:25 – Accountability = Manliness
  • 49:30 – Top 3 recommendations to be more Bulletproof

Links From The Show


Man 2.0 Engineering the Alpha: A Real World Guide to an Unreal Life

Born Fitness (Facebook)

Twitter – @BornFitness

Blog Posts

Bulletproof® Intermittent Fasting

The Truth About Red Meat & Diabetes

“Get Some” Ice Cream


Bulletproof® Coffee

For Your Own Research


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Dave Asprey

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