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From Bulletproof Coffee,
to Biohacking
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Dave Asprey is a

Man of Firsts

Founder of
Bulletproof Coffee

4x NY Times Best
Selling Author

Top 1 podcast -
over 350 million download

8-time Entrepreneur

Over 1 Million Following
on Social Media

AS FEATURED IN

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Dave Asprey is best known as the founder of Bulletproof Coffee and the entire Biohacking movement.

As a four-time New York Times bestselling author, CEO of Upgrade Labs, and host of a Webby award-winning, top 100 podcast, The Human Upgrade (formerly Bulletproof Radio), Dave is a maverick in the entrepreneurial health science space.

As a true pioneer, Dave was the first person to ever sell a product online, and as you might guess, it was related to coffee.

Dave sold caffeine t-shirts out of his dorm room before the web browser was even invented which earned him a profile in Entrepreneur Magazine. Dave became an early internet technology journalist, a cyber security expert, and co-founded a division of Exodus Communications, a company that seeded the internet we know today.

At only 28 years old, Dave’s phenomenal career success left him battling cognitive fog, arthritis, pre diabetes, put him at high risk for stroke, and with the biochemistry of a 60-year-old.

His own premature aging launched him on a quest to reclaim his health and vitality, lose over 100 pounds, and not only reverse his biological age but increase his IQ by over 12 points! This work led him to create The Bulletproof Diet and to coin the health science term “biohacking,” a word once deemed “fringe” yet now resides in the Merriam Webster dictionary, along with Dave Aprey as part of the definition.

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Dave’s drive to understand the human body’s potential, along with his own investment of nearly $2 million to measure and upgrade his biology, and his persistent effort to share his findings over a 10 year span running the very first and largest biohacking conference on the planet, has earned him the prestigious title of

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Father of

BIOHACKING

You’ve seen him featured in ABC Nightline, the Today Show, Men’s Health, Vogue, the Dr. Oz Show, CNN, Wired, Good Morning America, the New York Times, Fast Company, Bloomberg, and a slew of other major media publications. Forbes named his company one of the top 20 most innovative brands in the world.

Dave is credited with creating three unique billion-dollar markets: MCT Oil, Collagen Protein, and Functional Coffee.

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His foresight and collaborative work with renowned medical professionals, researchers, and innovative trailblazers has paved the way for game-changing ideas, strategies, and products to improve mental and physical performance, revolutionizing the entire health science industry.

By using science and biohacking technology to give people ultimate control of their body and mind, Dave’s mission is to help people upgrade to a happier, more conscious state, one cell at a time

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As the founder of 40 Years of Zen, Dave applies neuroscience to personal transformation

40 years of Zen is the world’s most exclusive five day intensive for upgrading the brain. Attracting Hollywood celebrities, C-suite executives, professional athletes, and other global elite, Dave’s programs are leading human evolution.

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Dave is Deeply Committed To

elevating global awareness

on neuroscience and Longevity

He actively supports entrepreneurs both personally and professionally as an investor and advisor to dozens of biohacking startups. His personal journey, remarkable transformation, and professional accomplishments attest to his commitment and vision for the future of biohacking. Dave also believes that a healthier earth will hasten this process, and as an early proponent of regenerative agriculture, Dave was one of the first silicon valley entrepreneurs to construct his own 32-acre regenerative agriculture farm to demonstrate the power of food, ecology, and human development.

The Bulletproof Diet is a monument to this concept, having not only assisted Dave in maintaining a 100-pound weight loss, improving his memory and brain function, but also in assisting countless others in improving their health, sleep, and cognitive performance.

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Dave currently spends time between Vancouver Island, BC and Austin, Texas, with his two wonderful children.

Aside from being a biohacking pundit, he prides himself on being a world class expert in pun-stoppable sense of humor that is able to induce groans and eye-rolls from his children with each punny punchline!

How It All Went Down

1994

T-shirts sold on the intra-web (pre-internet) featuring caffeine molecule and the “Caffeine Is My Drug of Choice” tagline from college dorm room.

Silicon Valley

working for the company hosting the first Google servers; part of Longevity/Anti-Aging group.

1999

26 years old – made $6MM working in tech; lost it all 2 years later.

Health journey begins

while working 2 start-ups and getting his Master’s degree from Wharton, Dave has major health issues: brain fog, being overweight and yo-yo dieting is not working

2004

Went to
Mount Kailash

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the world’s holiest mountain; experienced Yak Butter Tea

2010

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Launched The Bulletproof Executive Blog

2011

1st Biohacking Conference held in San Francisco, CA

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First episode of Bulletproof Radio/The Human Upgrade Podcast debuts Aug 29, 2011

2012

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Play Video

How Bulletproof Coffee Grew From a Blog to a $50 Million Company

2013

Dave creates functional food

Functional Coffee, MCT Oil, Collagen

The Better Baby
published.

How to Have a Healthier, Smarter, Happier Baby

2014

The Bulletproof Diet published.

Lose up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life

Homebiotic launched

2014

40 Years of Zen opened.

2015

First Bulletproof Café opened in Santa Monica, California

Bulletproof Radio (now The Human Upgrade) wins a Webby Award

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2017

Bulletproof Labs opens in Santa Monica

Head Strong
published.

The Bulletproof Plan to Activate Untapped Brain Energy to Work Smarter and Think Faster – in Just Two Weeks

2017

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Dave speaks on the main stage at Tony Robbins UPW
(15k+ attendees)

2018

Game Changers
published.

What Leaders, Innovators, and Mavericks Do to Win at Life

2019

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The Bulletproof Coffee Founder Has Spent $1 Million in His Quest to Live to 180

2022

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Launch
Danger Coffee

Discover the energy and high performance that come from Danger Coffee, designed with your biology in mind.

2023

Launch
Suppgrade
Labs

Smarter Not Harder published.

Quest on MindValley platform.

Biohacking Show on GAIA platform.

2023

Fast Company Series debuts. Episodes 1-3 feature Dave Asprey.

First Upgrade Labs Franchise opened

Meridian, Idaho

1999

26 years old – made $6MM working in tech; lost it all 2 years later.

Health journey begins

while working 2 start-ups and getting his Master’s degree from Wharton, Dave has major health issues: brain fog, being overweight and yo-yo dieting is not working

2010

abt-sec8-img10.jpeg

Launched The Bulletproof Executive Blog

2012

abt-video-thmb.jpeg
Play Video

How Bulletproof Coffee Grew From a Blog to a $50 Million Company

2014

The Bulletproof Diet published.

Lose up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life

Homebiotic launched

2014

40 Years of Zen opened.

2017

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Dave speaks on the main stage at Tony Robbins UPW
(15k+ attendees)

2018

Game Changers
published.

What Leaders, Innovators, and Mavericks Do to Win at Life

2022

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Launch
Danger Coffee

Discover the energy and high performance that come from Danger Coffee, designed with your biology in mind.

2023

First Upgrade Labs Franchise opened

Meridian, Idaho

2024

10th Annual Biohacking Conference: largest in the world!

Unite with Visionaries, Disruptors, and Innovators at the Epicenter of the Biohacking Movement!

You must build practices that prevent you from falling prey to those basic instincts that make you a short-term thinker.

Dave Asprey

BOOKS

4X NEW YORK TIMES
BEST-SELLING SCIENCE AUTHOR

AVAILABLE NOW

Smarter
Not Harder

Smarter Not Harder: The Biohacker’s Guide to Getting the Body and Mind You Want is about helping you to become the best version of yourself by embracing laziness while increasing your energy and optimizing your biology.

If you want to lose weight, increase your energy, or sharpen your mind, there are shelves of books offering myriad styles of advice. If you want to build up your strength and cardio fitness, there are plenty of gyms and trainers ready to offer you their guidance. What all of these resources have in common is they offer you a bad deal: a lot of effort for a little payoff. Dave Asprey has found a better way.
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Also Available

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