Why Dave Asprey Changed His Mind About Juicing – Junaid Kalmadi of Farmers Juice – #802

• Why would you even think about doing a juice company after a brain hacking company? – 2:16
• In 2017, it came to a point where it had outward material security and outward sort of success and entrepreneurial success, but my inner life speaking truthfully was bankrupt. – 4:33
• The idea of farmersjuice.com was born. – 6:03
• What is the problem though, with just going out and getting a normal juice the way most companies are making them? – 8:04
• The vast sort of majority of juice companies, even though they’re well intentioned, they use sugar-based ingredients like apple or pineapple, just because it sells more and it tastes sweeter. – 9:36
• One of the other concerns that I’ve had with juices is they’re not carefully composed. You get a blood sugar spike even if it isn’t particularly full of sugar or even fruit juice. – 12:12
• The Levels, their team, it’s Stanford surgeons, SpaceX people, so they immediately they were super skeptical. They were like, okay, they said, “Let’s do a test to get against the Naked juice with Farmers Juice.” – 13:50
• How did you get it so that it wasn’t spiking blood sugar? What was the trick? – 15:56
• What are you going to do about making it affordable?- 16:54
• In the United States, food waste is estimated at between 30 to 40% of the entire food supply – 18:28
• With the physics of the chemistry of this process with HPP, it neutralizes all the negative bacteria. And it makes the juice less fresh for 30 days, versus if you were to go to a high end juice bar or juice at home – 20:08
• After the juice is made, there’s a lot of the pulp. What do you do with the pulp? – 20:21
• Each green juice roughly has nine to 11 in total carbs. And then there’s roughly four grams, only four to five grams of sugar per juice, and it’s all coming from ginger, or turmeric, or lemon, or basil or mint. It’s not coming from any fruit. – 24:29
  
• Tell me about shipping and all that kind of stuff. How does that work? – 26:28
  
• Most US companies or even companies in general use single use plastic and the landfills build up. What we do is we go out of our way to source from recycled plastic sources. – 27:25
  
• Big companies use nonorganic produce, because it’s 30 to 40% cheaper depending on where you live and can be incredibly damaging, can be incredibly damaging with the soil, can contain pesticides like glyphosate. – 30:27
  
• From each box, we donate a portion of our profits to a nonprofit called Kiss the Ground. – 33:14
  
• The statistic you have about running out of topsoil in about 60 years, we’re out and that doesn’t account for shrinkage of topsoil. Some new satellite imaging says we’ve lost 20 to 30% of our topsoil in the US over the last 30 years – 34:37
  
• There’s values that I have when I’m creating a food product or any product really. First thing is, is how do you feel after you use it or eat it or drink it? Second thing is, how does it taste? – 35:43
  
• What was it like starting brain.fm? What did you learn as an entrepreneur that you’re putting into Farmers Juice? – 39:38

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