Neuromarketing and the Science of Getting What You Want. Dr. Robert Cialdini #507

Today’s guest is Dr. Robert Cialdini. This guy has spent his entire career researching the science of influence. Earning him an international reputation as an expert in the field of persuasion, compliance and negotiation.

Dr. Cialdini says, “The best persuaders are the best through pre-suasion, the process of arranging for recipients to be receptive to a message before the encounter it.”

In this episode of Bulletproof Radio we’re going to talk about how that process works and also how Dr. Cialdini became known as the “Godfather of influence.

Enjoy the show!

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Follow Along with the Transcript

Neuromarketing and the Science of Getting What You Want. Dr. Robert Cialdini #507


  • You’ve never heard condescension until you’ve heard an academic 00:08:26
  • What is a popularizer 00:09:13
  • Difference between persuasion and influence 00:12:59
  • How to know when you are being played 00:19:45
  • Put yourself in the shoes of the person you are dealing with 00:23:05
  • The difference between influence and popularization 00:09:13
  • Reporting unethical behaviors 00:14:58

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