Joe Polish is one of the most sought after marketers alive today. Known for his ability to connect with almost anyone on the planet, he leverages his networking prowess through his highly renowned Genius Network, and GeniusX Masterminds with guests such as Peter Diamandis, Tony Robbins, Sir Richard Branson, Steve Forbes, and John Mackay coming in to share their wisdom with the groups.
Joe continues to be a prominent figure in the world of business and entrepreneurship, reaching people not only through his business endeavors, but through various forms of media as well. He’s the co-founder of two popular podcasts, 10XTalk and iLoveMarketing.
On this episode of Bulletproof Radio, Dave Asprey sits down with Joe at a Genius Network event and gets the whole story, from drug addict to a carpet cleaner, to successful entrepreneur.
Enjoy the show.
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- “Instead, you’re a multimillionaire and you hope a lot of people do a lot of good. I want to know and learn from your experience, what’s different about you or what you did that kept you off that path and turned into the admirable and fantastic human being you’ve become? What did that?” -Dave
- “In a single day. How much abuse could you give a body, right? I would blow my nose and pieces of flesh would come out, blood. One time I rode my bike around the block, and I was 18 years old, and I could not even breathe after riding my bike. My lungs were so damaged. Looking back, I was like, yeah, I should be dead. I cannot believe that much abuse, what ended up happening was it got so bad, when I looked in the mirror and I looked like a skeleton. I had one episode where a person that we had as a roommate was flipping out, nearly burned the house down, and I just said, I got to get the hell out of this environment or I’m going to die.” -Joe
- “I didn’t even know what marketing was. If someone would have said that term, does that mean a logo, does that mean a brand? What the hell does it mean advertisements, what does it actually mean? Again, this was before the internet even existed. We’re talking the way people got business back then were yellow page ads, Val pack type coupons, magazine advertisements, sometimes TV, sometimes radio, newspaper ads. We’re talking about a small service business. I didn’t even know how to create an offer. What most people were doing was, they were advertising price. What most industries do, Is everyone copies what everyone else is doing, and they’re all doing the same dumb things.”- Joe
- “Money earned ethically is a byproduct of value creation.” -Joe
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