“Small changes can produce big results,” says Beth Hubrich, R.D., executive director of the Calorie Control Council, an international association representing the low-calorie and reduced-fat food and beverage industry. “Reducing portions, controlling calories, increasing physical activity and adding more “color” to the plate (e.g., including more fruits and vegetables) can help people prevent weight gain without feeling deprived.”
According to market research publisher, Packaged Facts, the global weight loss and diet management market (including diet food and drinks, weight loss programs and services, surgical interventions and weight loss drugs and natural therapies) reached $26 billion in 2009. Diet, food, and drinks was the largest categories, with $18 billion — 73 percent of total worldwide sales. The development of foods and beverages that provide satiety, or hunger satisfaction, is projected to be one of the hottest trends in weight management in the coming years.
Argh! Low fat, low-calorie processed food companies have congealed together to become the “Calorie Control Council,” an industry trade group dedicated to conning consumers into eating low calorie (more expensive to buy, but cheaper to make) foods, while simultaneously exercising more.
Their scientists know (and have known for years) that [Read more…] about Calorie Control Council Keeps You Fat so You Will Buy More
