Magnesium: The Master Mineral That Conquers Stress – BiOptimizers – #669

Magnesium: The Master Mineral That Conquers Stress – BiOptimizers – #669

BiOptimizers founders Wade Lightheart and Matt Gallant join me on Bulletproof Radio to share exciting new research about magnesium and why you need the right kinds in the right amounts to get all the benefits.

Wade and Matt are known fondly as the “we fix digestion” guys. You may know them from their previous Bulletproof Radio episodes: #515—How to BiOptimize Your Gut & Digestion and #611—Every Little Enzyme Does Its Magic. (If not, take a listen!)

After experiencing some unexpectedly stressful life events, they turned their attention to researching magnesium. Especially the types of magnesium that play a critical role in your body functions. “What’s amazing about magnesium is we know it’s involved in 300 different metabolic processes,” Matt says.

In this episode, you’ll learn about the big 7: Magnesium Chelate, Citrate, Bisglycinate, Malate, L-Threonate, Taurate and Orotate. Getting all of these forms of magnesium, in the optimum dose, can upgrade virtually every function in your body. It’s especially important when combating all the stressors of our modern life—physiological and environmental. “One of the stress responses is that you actually burn out a lot more magnesium out of your nervous system,” Wade says.

Supplementing a little bit of magnesium won’t cut it—especially if you’re aiming for superhuman-level performance of brain, body and mood. Listen on for tips on how to change up your approach to magnesium.

Enjoy the show!

*Special Bonus*

Go to magbreakthrough.com/DAVE. Enter coupon code DAVE10 to get 10% off your purchase.

Listen on Apple Podcasts or iTunesListen on Google Podcasts

Follow Along with the Transcript

Magnesium- The Master Mineral That Conquers Stress – BiOptimizers – #669

Links/Resources

Website: bioptimizers.com
Facebook: facebook.com/BiOptimizers/
Twitter: twitter.com/BiOptimizers
Instagram: instagram.com/bioptimizers/
YouTube: youtube.com/user/BiOptimizers
Blog: bioptimizers.com/blog/
Podcast: bioptimizers.com/category/podcast/
Bulletproof Radio: Every Little Enzyme Does Its Magic – BiOptimizers #611
Bulletproof Radio: How to Bioptimize Your Gut & Digestion – #515
Dave Asprey Blog: The 5 Stages of Digestion
Bulletproof YouTube: How Digestive Enzymes Help Your Mitochondria
Bulletproof YouTube: The Five Stages of Digestion

Key Notes

  • Why magnesium pairs with stress 00:04:20
  • How Wade got himself out of a deep stress state 00:06:00
  • The problem with RDA 00:07:20
  • Why Matt couldn’t drink coffee at all for a while 00:08:45
  • Is it caffeine, magnesium or mold? 00:10:15
  • Testing for magnesium deficiency 00:12:50
  • How biohacking allows you to hit the wall, going full speed 00:14:40
  • “Disaster pants” is the best test for magnesium 00:16:35
  • Can you get enough magnesium from food? 00:22:05
  • Blankets are the first trans-humanist tech 00:23:05
  • Why one-pill-a-day is decorative 00:25:50
  • The different types of magnesium and what they do 00:26:50
  • Take all the magnesiums that end in “ate” 00:31:20
  • Be careful with dosage 00:37:20
  • How magnesium can aid in fat loss 00:39:30
  • Using technology to combat technology 00:49:20
  • Magnesium is the “master mineral” 00:52:45

Go check out my new book Super Human: The Bulletproof Plan to Age Backward and Maybe Even Live Forever and also “Game Changers“, “Headstrong” and “The Bulletproof Diet” on Amazon and consider leaving a review!

If you like today’s episode, check us out on Apple Podcasts at daveasprey.com/apple and leave us a 5-star rating and a creative review.

Face Aging with the Science of Beauty – Rachel Varga – #668

In this episode of Bulletproof Radio, the topic of skin gets to shine. Caring for your largest organ can take many forms. What’s right for you could range from skincare to rejuvenation procedures to lasers or light therapies. It’s all about your individual aging goals.

In this judgment-free show, I talk with skin rejuvenation and anti-aging expert Rachel Varga, BScN, RN, CANS. She’s been a Board Certified Aesthetic Nurse Specialist since 2011. She’s an international clinical trainer, speaker, podcaster, and academically published award-winning author in the field of plastic and aesthetic nursing.

Through education on skin care, rejuvenation procedures, non-surgical solutions, and healing lifestyle practices, Rachel helps inspire others with her unique toolkit. “It’s all about the science of beauty, and it’s half art, half science,” she says. She helps people optimize aging through aesthetic medicine.

Understanding the biological happenings and the underlying science of again can help you decide what to do about it—if anything. “Three facets—the changes in the skin, the bone, and the fat—are really some of the key players that result in facial sagging and everything kind of going downwards,” Rachel says.

Listen on to learn practical tips about product safety, treatments to avoid, and how you can choose the skin rejuvenation options that match how you want to age.

Enjoy the show!

*Special Bonus*

Use promo code “DAVE” to get 15% off Rachel Varga’s virtual consultation, eBook and/or masterclass. Learn more here.

  • 1:1 Virtual Consultation: Assessment and education on skin care, skin/laser treatments, and non-invasive skin rejuvenation
  • Unlocking Your Vitality eBook: A strategic guidebook for learning about the effective rejuvenation solutions
  • Unlocking Your Vitality Masterclass: Exclusive 30+ expert video series that shows you how to  get the skin you want and age impossibly well

Listen on Apple Podcasts or iTunesListen on Google Podcasts

Follow Along with the Transcript

Face Aging with the Science of Beauty – Rachel Varga – #668

Links/Resources

Website: rachelvarga.ca
Facebook: facebook.com/RachelVargaOfficial
Twitter: twitter.com/rachelvarga2019
Instagram: instagram.com/rachelvargaofficial
YouTube: youtube.com/channel/UCZUxR4hUHm4Lf0WisIrudqw
Pinterest: pinterest.ca/rachelvargaofficial/
Podcast: rachelvarga.ca/category/beauty-podcast/

Key Notes

  • The five Ds that destroy your skin 00:07:00
  • DIY rejuvenation has become popular in the U.S. 00:10:50
  • How risky is it to not go to a professional? 00:12:15
  • The problems with buying rollers online 00:16:00
  • What is hyaluronic acid and is it keto? 00:17:30
  • What to look for, if you want these types of treatments 00:19:50
  • Are the “lip vacuum pumps” ok to use? 00:21:30
  • Injecting filler into someone’s ears 00:24:00
  • What to do if your filler has migrated 00:25:30
  • The difference between sagging and deflation 00:29:15
  • How sleeping affects your face shape 00:30:20
  • What dynamic discord is and what facial muscles it affects 00:37:20
  • Which face muscles should you exercise? 00:41:10
  • How safe is Botulinum? 00:42:45
  • How to plan your procedure 00:45:00
  • Why did Rachel get started on cosmetic procedures? 00:48:00
  • Body dysmorphia disorder 00:50:50
  • When you are a healer, you want to heal people in many different ways 00:54:00
  • What do lasers do to our skin? 00:55:50
  • Turning back the age of cells 01:06:10
  • What do you say to the naysayers? 01:08:05
  • What is wrong about “aging gracefully” 01:09:30

Go check out my new book Super Human: The Bulletproof Plan to Age Backward and Maybe Even Live Forever and also “Game Changers“, “Headstrong” and “The Bulletproof Diet” on Amazon and consider leaving a review!

If you like today’s episode, check us out on Apple Podcasts at daveasprey.com/apple and leave us a 5-star rating and a creative review.

Thriving Under Pressure with NBA Star Blake Griffin – #667

In this episode of Bulletproof Radio, my guest is Blake Griffin, a power forward for the NBA’s Detroit Pistons and a six-time NBA All-Star.

To stay at the top of his game, he’s dedicated to high-performance training and a healthy lifestyle. “I just naturally enjoy healthy things,” Blake says. “And I think some people don’t believe that that’s a possibility. But I actually do, and I’ve always had this interest in it.” He keeps upping his athleticism, redefining health and wellness, and expanding his repertoire of skills.

Off the court, Blake has cultivated a reputation for business acumen—appearing on the cover of the 2019 Forbes 30 under 30.

And in a surprisingly non-athletic turn, he’s gained respect in the world of comedy with his impressive comedic timing. He’s appeared on The Tonight Show in advance of his annual comedy. by blake fundraiser, which he hosted at the world-renowned Just For Laughs comedy festival in Montreal.

Listen on to learn about Blake’s training and travel biohacks and how delegating opened up his time to follow new pursuits.

Enjoy the show!

Listen on Apple Podcasts or iTunesListen on Google Podcasts

Follow Along with the Transcript

Thriving Under Pressure with NBA Star Blake Griffin – #667

Links/Resources

Website: blakegriffin.com
Facebook: facebook.com/blakegriffin32/
Twitter: twitter.com/blakegriffin23
Instagram: instagram.com/blakegriffin23/

Key Notes

  • Blake’s new podcast 00:04:25
  • Why Blake prefers to be busy 00:07:00
  • How Blake learned to delegate responsibilities 00:09:50
  • How long can you play the sport? 00:15:00
  • Blakes biohacking tools 00:16:40
  • How Blake deals with travelling so much 00:21:10
  • How to stay hydrated 00:25:30
  • Basketball and comedy? 00:27:30
  • How to deal with fear 00:29:20
  • Why Blake got into acting 00:33:10
  • Why non-profit work is important 00:34:45
  • What Blake’s parents did when he went pro 00:37:40

Go check out my new book Super Human: The Bulletproof Plan to Age Backward and Maybe Even Live Forever and also “Game Changers“, “Headstrong” and “The Bulletproof Diet” on Amazon and consider leaving a review!

If you like today’s episode, check us out on Apple Podcasts at daveasprey.com/apple and leave us a 5-star rating and a creative review.

This 2,500 Year Old Technique is the Secret Behind Super Human Memory

Today we welcome guest author Jonathan Levi, bestselling author, keynote speaker, and thought leader on the topics of accelerated learning, memory, and online education. He is the founder of SuperHuman Academy®, whose popular online courses and award-winning podcast are enjoyed by over 250,000 people in all 205 countries and territories. He lives in Tel Aviv, Israel, with his wife, Limmor.

This 2,500 Year Old Technique is the Secret Behind Super Human Memory

by Jonathan Levi

 

Imagine, for a moment, that there were a simple technique out there that could dramatically improve your memory. I’m not talking about an improvement of 100%, 200%, or even 300%. I’m talking about allowing you to remember anywhere between 10-100x more information.

Now imagine, if you will, that this simple technique – discovered in 477 B.C. by Simonides of Ceos, was the secret behind every one of the world records in memory. From memorizing hundreds of random digits, to the names and faces of 100+ people in minutes, to speeches, foreign language words and more. In fact, imagine that simply by using this technique, you could literally rewire the way your brain works – permanently.

What would a technique like that be worth to you?

Good news – this technique isn’t myth, or even urban legend, but a real technique that absolutely anyone can learn in minutes.

I’m talking, of course, about The Memory Palace.

How Anyone Can Transform Their Brain To Look Like A Memory Champion’s

anxiety linked to better memory headerThough you may have heard of The Memory Palace (or “the method of loci”), most people have never created one – much less turned it into a habit. And yet, memory palaces are, without a doubt, the single most powerful thing you can do to enhance your memory. (In my latest book, I refer to them as “the mnemonic nuclear option,” a bit like dropping a nuke on a schoolyard bully). Researchers have actually proven that this technique reshapes neural networks to support superior memory.[ref url=”https://www.cell.com/neuron/fulltext/S0896-6273(17)30087-9?_returnURL=https%3A%2F%2Flinkinghub.elsevier.com%2Fretrieve%2Fpii%2FS0896627317300879%3Fshowall%3Dtrue”]

They’ve even discovered that these changes are long-lasting… and that anyone can use them to transform their brain into that of a memory champion.[ref url=”https://www.ru.nl/english/news-agenda/news/vm/donders/cognitive-neuroscience/2017/super-sized-memory-trainable/”] In other words, unlike the Olympic games, the only differences between you and Memory Games champions are technique and practice.

How is this even possible?

How (And Why) The Memory Palace Actually Works

Though memory research is a young field, researchers have uncovered quite a bit about how our brains store information. As with the rest of our bodies, our brains have evolved over millions of years to increase our odds of survival. This is why certain senses – like smell, taste, and sight – are significantly more memorable to us than others. No surprises there.

But what most people don’t realize is how well our brains remember locations. Though some of us can get lost on our way home every day, none of us will forget the layout of our childhood homes – or any other place we’ve lived, for that matter. You see, though we don’t even notice it, our brains are constantly evaluating and remembering our surroundings.

The reasons for this are simple. If you’re a paleolithic cave man or cave woman, your survival depends on your ability to find your way around. You must remember the way back to the watering hole, the buried winter food supply, and the cave. To make this possible, our brains produce a unique neurochemical mix anytime we so much as think about location. This connection is so powerful, in fact, that researchers now believe that location is an absolutely essential part of memory[ref url=”https://www.theatlantic.com/technology/archive/2014/08/in-the-brain-memories-are-inextricably-tied-to-place/375969/”] as a whole.

This is more good news for you – because it means that you have hundreds of memory palaces lying dormant in your head, waiting to be filled.

How To Create Your Very Own Memory Palace, In 3 Easy Steps

Binaural Beats Are the Playlists That Will Make You Smarter and Help You Sleep Better_Using binaural beats for focusThe idea behind The Memory Palace technique is very simple. First, choose a location that is familiar to you. This can be a past or current home, an office, a friend’s place, or even a store you frequent. I suggest choosing the location based on how much information you wish to remember. After all, you wouldn’t want to waste a 5-story office building to memorize the 45 U.S. presidents or the NATO Phonetic alphabet.

Once you have your location picked out, decide on a “path” that you are going to take as you walk through it. I recommend starting at the entrance and walking along the “perimeter” of the building, tracing along the walls either clockwise or counter-clockwise.

Trace the path that you’d use to go into each room, and make sure that you never cross your own path. This is less important if you’re going to be memorizing non-sequential information, such as foreign language vocabulary. It’s absolutely essential for things like speeches, decks of cards, and so on.

If your information is non-sequential, decide how you’ll break it up into groups, and which rooms in the palace will correspond to those groups. (You can do this in your head, or by sketching out a floor plan on a piece of paper, if it’s easier).

With your memory palace set up, it’s time to get visual. Create a novel, bizarre, and creative mental image for the first piece of information you want to remember. In the SuperLearner® methodology, we call these “markers,” and they’re the building block of all the mnemonic techniques we use. To make your markers extra-memorable, you’ll want to combine elements of your existing memories in ways that are particularly strange – even violent or sexual.

Imagine, for example, I wanted to learn the Spanish word for “stove” (estufa). I might visualize actress Gloria Estefan sitting on my kitchen stove and shrieking in pain as her backend sizzles. This image is great because it combines my own existing knowledge of Gloria Estefan with the location of the stove in my home – in a way that will be hard for most people to forget. Once I can “see” that particularly bizarre image in my mind’s eye, my work is done. I can now move on to my next location, whether that’s the corner of a bed, a painting on the wall, a window sill, or a bookshelf, and place another marker there.

Now I know what you’re thinking: “how do I come up with these visual markers?” Of course, there are different techniques for different types of information. For strings of numbers, you would use a system like The Major Method[ref url=”https://en.wikipedia.org/wiki/Mnemonic_major_system”] – or a much more complex system if you were looking to compete. For things like names, speeches, bible verses, and so on, you can get creative. “Mary” becomes a visualization of the Virgin Mary. Ray becomes a Manta Ray. You get the idea. Markers are highly individual, because the best ones integrate your own pre-existing memories. But don’t worry, the actual contents of your markers don’t matter so much as the fact that you create them.

Once you’ve stocked your memory palace full of visualizations, you’re done! All you need to do is periodically drop in for a visit and review it to prevent your brain from forgetting it. Realistically, though, it doesn’t take much. I’ve had people approach me at events and tell me about that “annoyingly sticky” memory palace I had them memorize 5 years ago – and how it still lingers on in their mind.

Now You Try It

As any coach worth their salt will tell you, the information above is not enough to create a transformation. After all, you can’t learn how to swim in a library. So if you actually want to reap the benefits of the Memory Palace, you’re going to have to try it out for yourself.

Perhaps you already know exactly what you’d like to memorize. Hey, that’s great! Go do it, and let me know how it goes. But for those of you who are scratching your heads on where to begin, here are some of my favorite “beginner” memory palaces that always come in handy:

So there you have it! With time and a little practice, you can easily learn to do truly superhuman feats of memory. From learning 50 digits backwards and forwards in minutes, to memorizing a shuffled deck of cards, and much, much more.

And once you do, your brain will radically and permanently change for the better.

What do you think? Is this technique worth investing a few minutes a day to practice? I’d love to hear what types of things you plan to memorize with it.

 

Awakening Your Creative Genius, with Steve Aoki

Chances are, you know at least one artistic type who is a virtual idea factory. New and fresh works seem to materialize out of nowhere, day in and day out.

Now, picture that person’s creative mind times a million, and you have the level of genius that makes a two-time Grammy-nominee, electronic musician, DJ, filmmaker, music executive, and founder of a record label, events company, and clothing line.

Yes, I’m still talking about one person — Steve Aoki is one of today’s most successful and prolific American artists. He has 1.5 billion music streams on Spotify, and he has helped put some of the world’s most beloved entertainers on the map, like The Chainsmokers and The Kills, among others.

I had the pleasure of talking with Steve on an episode of the Bulletproof Radio podcast to talk about how he supercharges his creativity, especially after so many years, so many beats, so many melodies. I think everyone wants just a sliver of his endless source of imaginative power, and he shared with me some of the tactics he uses to get in the zone and stay there for the long haul.

Keep reading to understand where Steve Aoki’s innovation and inspiration comes from, and take steps to unlock your own creativity.

Create, then create more

Woman painting with watercolorsQuantity creates quality. Aoki believes that his career became what it is today because he produced so much over the early stages. And, he hasn’t slowed down.

“The way my career has grown is from doing a lot and then sharpening. It’s like sharpening your sword. The more you use it, the more you just get better at it. And then one of those strikes is going to really shake the world up,” says Aoki. “Some artists can get it on that one try. For me, it takes about maybe 10.”

If you want to find your stroke of genius, keep producing. It will come.

Use old creations in a new way

The old adage says, “there’s nothing new under the sun.” Artists build upon each others’ works all the time. Aoki describes this in the context of melodies, for example.

“Music is an interesting thing because everyone’s done the same melodies. The same melodies have been rehashed a million times. It’s like wearing the same pair of pants, everyone’s worn those pants. You just have to acid wash them differently or paint them differently,” explains Aoki. “It’s just how you wear, how you present it out to the world that makes it a little different.”

There’s a difference between inspiration and plagiarism, so don’t go stealing things you like and claiming they’re yours. The key is to breathe new life into your art and make it your own.

Ignore the opinions of others

The best way to paralyze yourself is to worry too much about what others will think. Worrying about what others will think is the root of imposter syndrome, and there’s no place for that in creative work.

“I can’t think about what other people’s opinions are. That fucks up your whole flow,” says Aoki.

To keep your creative flow going, you have to produce works that tug at your own heart. Make your own emotional connections with your creations, and trust that your audience gets you.

Trust that you will connect with others

Because Aoki has played for so many different audiences around the globe for 15 years, he has developed an innate sense of what will resonate with different audiences.

“I have trust in that gut process of not only what it means to me emotionally, but how I feel it’ll connect with people outside the room. From my informed experience from traveling around the world, I get the best litmus test of playing in front of so many people, so many countries, so many different backgrounds — cultural backgrounds, and languages, country, whatever it might be — and that ultimately, helps my decisions without me even thinking about that,” says Aoki.

If you’re just starting out and you haven’t connected with a broad range of audiences yet, keep in mind that there are 7.5 billion people in the world. Without a doubt, your work will reach someone.

Self-awareness leads to self-development

“When you are self-aware and self-critical, then you know that you have areas that have inadequacies and you need help with, or you need that support,” says Aoki. “Even if I’m still in the studio for so many hours, I still try to bring myself down to that student level. And always listen first, hear a different experience, a different approach.”

He goes on to explain that collaboration provides new opportunities to learn. If you’re working with someone new and you listen first and open yourself to learning, you’ll get better and better at your craft every day.

Be adaptable

flow state for productivity and happiness_Create your own flow stateRigidity and hard-headedness are the quickest ways to make your creativity go stale. When you’re diving into creative work, being adaptable and flexible makes you more open and receptive to new ideas and fresh ways of looking at things.

“Like what Bruce Lee says, ‘Be like water.’ Just be kind of flowing,” says Aoki.

He also prioritizes hospitality and a homelike vibe in his studio to make others feel comfortable. That way, everyone can feel open and creativity can flow. “I care more about you being here and your feelings and I want to make you feel special. So, if I can give that to you first, then you’re going to be more willing to open up.”

Rituals to feel at home, no matter where you are

Aoki likes rituals so that he feels at home and centered while he’s on the road. Since he does 250 shows a year, it’s important to feel at home wherever you are. “That’s a really important just mindset that I need to have. It’s not like, ‘Oh, I can’t wait to be home, three more days and I’ll be home.’ When I’m on the road, I change my whole way of living. This is my home now. I am comfortable, and I am at peace,” he says.

As much as possible, he keeps his workouts, meditation, health regimen, and other crucial aspects of his home life on the road with him. That way, he can feel centered and ready to create, ready to perform when the time is right.

Make art a habit, and get uncomfortable with it

flow state for productivity and happiness_Greater creativityAs a prolific producer, Aoki makes music every day. He started making it a daily priority, and after a short time, it became as basic as brushing his teeth. “It just gets ingrained in you and it’s not this drudgery or this chore,” he says.

He would then challenge himself to dig into his creative works in less-than-ideal environments, so that he could train his brain to access the imaginative and innovative parts of his brain when he was distracted by discomfort. Then, when you do have ideal conditions, ideas will flow more freely than ever.

 

Grinding it Out, Finding Center and Heading Toward a Neon Future – Steve Aoki – #666

In this episode of Bulletproof Radio, I sat down (and jumped and bounced) with a global trendsetter, entrepreneur and philanthropist.

Steve Aoki is a two-time Grammy-nominated record producer, electronic musician, music executive, DJ, and filmmaker. He’s one of today’s most successful American cross-genre artists, collectively counting 1.5 billion music streams on Spotify, with an additional 2 billion music streams on YouTube.

He’s also the founder of a record label, events/lifestyle company, and apparel line called Dim Mak. Since 1996, he’s helped launch the careers of global acts like The Chainsmokers and The Kills, among many others.

His success has come through a work ethic for which he is well known. “I wouldn’t call myself a creative genius,” Steve says. “I’m a grinder. So, I grind it out. I’ll work three times as hard.”

“I look at life like that where I can achieve anything as long as I work hard,” he says. “Finding that center, I can be able to approach all these different things that I do. And whether they’re successful to other people is not what’s important to me. Whether it means something to me is what’s important.”

Another important part of Steve’s life is the Aoki Foundation that supports brain science and research with a specific focus on regenerative medicine and brain preservation.

We touch on his new memoir titled “Blue: The Color of Noise,” and talk about the ways he maintains his health and energy amid his own force-of-nature life.

Enjoy the show!

Listen on Apple Podcasts or iTunesListen on Google Podcasts

Follow Along with the Transcript

Grinding it Out, Finding Center and Heading Toward a Neon Future – Steve Aoki – #666

Links/Resources

Website:steveaoki.com
Book: on Amazon
Facebook: facebook.com/steveaoki/
Twitter: twitter.com/steveaoki
Instagram: instagram.com/steveaoki/
YouTube: youtube.com/steveaoki

Key Notes

  • What makes Steve a “creative genius” 00:04:45
  • How hit-rate factors into success 00:08:20
  • How intuition and gut feeling fits into Steve’s career 00:10:40
  • The skill is “practice” 00:13:40
  • The importance of being self-aware and self-critical 00:16:15
  • Is there anyone you can’t work with? 00:17:25
  • Steve’s affinity for the colour blue 00:20:20
  • How to keep your energy up for performing 00:24:00
  • Steve thinks of himself as an athlete 00:29:50
  • How much of his body is Steve freezing when he dies 00:33:40
  • Why did Steve write a book? 00:41:45
  • Which superhero would Steve be? 00:48:00

Go check out my new book Super Human: The Bulletproof Plan to Age Backward and Maybe Even Live Forever and also “Game Changers“, “Headstrong” and “The Bulletproof Diet” on Amazon and consider leaving a review!

If you like today’s episode, check us out on Apple Podcasts at daveasprey.com/apple and leave us a 5-star rating and a creative review.

Start hacking your way to better than standard performance and results.

Receive weekly biohacking tips and tech by becoming a Dave Asprey insider.

By sharing your email, you agree to our Terms of Service and Privacy Policy